In the Press

ROCKINGHAM, VA — April 16, 2026 — Funnel Force, a Virginia-based digital marketing firm, has announced the expansion of its 5-Stage Growth System to serve more brick-and-mortar businesses nationwide struggling to connect their marketing spend to actual revenue. The company's systematic approach addresses a critical gap in local business marketing where studies show 25 to 40 percent of advertising budgets generate activity without attribution.

The expansion comes as brick-and-mortar businesses increasingly demand transparent, results-driven marketing partnerships that move beyond traditional metrics. Funnel Force's integrated system combines geo-targeted advertising, programmatic display, connected TV advertising, and conversion-focused landing experiences to create a complete customer journey from awareness to advocacy.

"Most local businesses have been sold individual tactics without anyone engineering how those pieces connect. Business owners receive reports full of numbers that look impressive, but they have no way of knowing whether any of it actually drove customers through their doors. Our 5-Stage Growth System changes that by treating every marketing dollar as an investment that must show measurable returns." — Brent Stone, Co-Founder, Funnel Force

The firm's approach differs from traditional agency models by focusing exclusively on revenue-generating outcomes rather than vanity metrics. Through integrated social media management across Facebook, Instagram, LinkedIn, and YouTube, combined with sophisticated tracking and attribution technology, Funnel Force creates marketing systems that connect digital activity to physical business results.

The expansion of Funnel Force's services comes at a time when brick-and-mortar businesses face increasing pressure to compete with e-commerce while operating on tighter margins. The company's 4.9-star Google rating and growing client base across industries including financial services, legal, retail, agriculture, fitness, and professional services reflect the demand for accountable marketing partnerships.

Recent case studies demonstrate the effectiveness of their systematic approach. A financial services firm working with Funnel Force generated 18 qualified leads resulting in approximately one million dollars in assets ready for rollover through targeted Meta Ads campaigns. A local service business nearly doubled its monthly revenue in under seven months through connected TV and programmatic display implementation. Another retail and service business achieved four consecutive record revenue months through an integrated display and social media strategy.

Funnel Force serves clients across the United States, providing services that include content strategy and creation, paid social campaigns, community management, performance tracking and reporting, profile and page optimization, and strategic consulting. Each client engagement begins with a comprehensive discovery and audit phase, followed by strategy development, campaign launch, and continuous optimization based on performance data.

The company was founded by Glen Martin and Brent Stone with the mission of transforming how brick and mortar businesses approach marketing. Based in Virginia, Funnel Force partners with businesses both locally and nationwide to build marketing systems that generate predictable, measurable growth through precision traditional and digital advertising and full-funnel lead generation strategies.

ROCKINGHAM, VA — March 16, 2026 — Funnel Force, a Virginia-based digital marketing firm, today announced findings that demonstrate how businesses across the state are missing critical opportunities by focusing exclusively on conversion-driven marketing tactics while neglecting earlier stages of the customer journey.

The Harrisonburg-based agency, which specializes in developing integrated marketing systems, reports that many Virginia businesses concentrate their advertising budgets solely on immediate lead generation without building the necessary foundation of brand awareness and trust. This approach, according to the firm's analysis, often results in diminished returns and missed growth opportunities in an increasingly competitive marketplace.

The shift toward comprehensive marketing frameworks reflects broader changes in consumer behavior. The Nielsen Global Trust in Advertising Report found that 88 percent of consumers trust recommendations from people they know, while more than 70 percent trust online consumer reviews. These statistics underscore the importance of establishing brand presence and credibility long before attempting to close a sale.

"Virginia businesses are operating in a fundamentally different environment than they were even five years ago. Consumers encounter brands through social media, search engines, streaming platforms, and dozens of other channels before they ever consider making a purchase. Companies that understand this evolution and adapt their funnel strategies accordingly are seeing measurable improvements in both customer acquisition and retention." — Brent Stone, Partner and CMO, Funnel Force

Recent industry data supports the need for more comprehensive marketing approaches. According to Google Consumer Insights, consumers now interact with brands across multiple digital touchpoints before making purchasing decisions. The HubSpot State of Marketing Report indicates that marketers implementing full funnel strategies report significantly higher long-term campaign effectiveness compared to those focusing solely on conversion campaigns.

Funnel Force has observed that businesses implementing structured marketing approaches typically see improvements in three key areas: brand recognition, customer engagement, and conversion rates. The firm's methodology integrates multiple channels including paid advertising, social media management, search engine optimization, and geofencing technology to create cohesive customer experiences.

The importance of multi-stage marketing becomes particularly evident when examining email marketing performance. According to the Data & Marketing Association, email marketing generates an average return on investment of approximately $36 for every dollar spent, demonstrating the value of nurturing relationships with potential customers over time rather than pursuing immediate conversions.

Stone added that many organizations underestimate the cumulative effect of consistent brand exposure across multiple platforms. "When businesses align their messaging across all customer touchpoints, from initial awareness through final conversion, they create a more predictable and scalable growth engine," he explained.

Funnel Force is a digital marketing and media strategy firm serving businesses throughout Virginia and nationwide. The company specializes in developing integrated marketing systems that combine paid advertising, social media management, search engine optimization, and location-based targeting to help organizations build sustainable growth engines.

ROCKINGHAM, VA — February 25, 2026 — Funnel Force, LLC, a Harrisonburg-based marketing and advertising firm, today announced the formalization of its comprehensive full-funnel marketing framework designed to help businesses align their awareness, engagement, and conversion strategies into a single cohesive system. The framework addresses a critical challenge facing many organizations where marketing efforts operate in isolation, creating gaps that reduce effectiveness and increase costs.

The company developed this structured approach after identifying that most marketing strategies fail not from lack of effort, but from disconnected execution across different channels. Traditional approaches often treat advertising, social media, websites, and follow-up systems as separate entities rather than integrated components of the customer journey.

"Marketing doesn't necessarily break at the top or the bottom of the funnel. It breaks when each stage isn't intentionally connected to the next. Our framework ensures every touchpoint works together toward a unified objective." — Brent Stone, Co-Founder, Funnel Force

The full-funnel framework emphasizes strategic planning before tactical execution. Each campaign is designed with clear intent, ensuring creative elements, media placement, and follow-up systems work toward shared objectives. This alignment enables businesses to allocate budgets more effectively and make data-driven decisions based on actual performance metrics rather than assumptions.

Funnel Force, LLC executes all strategies in-house across digital media, geofencing, creative production, and automation systems. This integrated approach maintains consistency across every customer touchpoint while allowing the firm to adapt quickly to changing market conditions and client needs.

The framework particularly benefits businesses struggling with transition points in their marketing funnel. Rather than simply driving traffic, the system focuses on guiding prospects through each decision point with appropriate messaging and clear next steps. This methodology helps organizations identify where interest drops off, where messaging loses clarity, and where friction prevents desired actions.

"Most businesses don't have a traffic problem; they have a transition problem. Attention is generated, but there's no clear next step. When that happens, spending increases without improving outcomes. Our framework addresses these gaps systematically." — Brent Stone

Funnel Force, LLC is a marketing and advertising firm headquartered in Harrisonburg, Virginia. Founded by Brent Stone and Glen Martin, the company specializes in geofencing and digital media campaigns, comprehensive social media management, and innovative SaaS solutions. The firm serves businesses throughout Virginia and surrounding regions, helping them design and implement full-funnel marketing strategies that drive measurable, sustainable growth through integrated campaign development and execution.

ROCKINGHAM, VA — January 28, 2026 — Funnel Force, a precision marketing services firm, today announced the release of a detailed case study documenting the marketing transformation of a Virginia shed company, which achieved a doubling of year-over-year sales through strategic digital marketing implementation.

The case study started on January 14, 2026, when Brent Stone, Founder of Funnel Force, received a phone call he did not expect. The owner of the business was on the line with a simple and hard-to-ignore message: they had already surpassed double their January 2025 sales, and the month was not even halfway over.

For a shed company that had only been in business a few years, the result stood out. January of the previous year had been solid — nothing alarming, nothing extraordinary. Just steady growth for a young custom shed and outdoor structure company serving the Shenandoah Valley.

What changed was not one ad or a short-term campaign. The business partnered with Funnel Force midway through the second quarter of 2025 with a very specific goal: build a real brand foundation that would support long-term growth, not just quick wins. That work started with clarity — who they were, who they served, and how their craftsmanship should be represented online.

One of the first major steps was rebuilding the website from the ground up. The new site was designed to match the company's identity and give customers an easier way to explore their product line. A 3D build feature allowed visitors to design their structure before ever picking up the phone — practical, visual, and aligned with how customers actually make buying decisions.

From there, the focus expanded into consistent display media presence, targeted CTV advertising, and SEO support, directing interested parties to a well-built website designed to support both short-term demand and long-term brand trust. Rather than chasing impressions for the sake of volume, the strategy emphasized reaching homeowners who were actively in the market for outdoor storage and structure solutions.

"Brent and Glen at Funnel Force have taken our company to the next level. They are not a marketing company that just wants to sell you ads. They truly want to see you succeed long term. We are now trusting Funnel Force with most of our marketing budget, and the real numbers show it is working." — Client, Virginia Shed Company

"When they called and told me they had already doubled their previous January sales with half the month left, it was exciting. But more than that, it reinforced what we believe. When you focus on brand, clarity, and reaching the right people consistently, the numbers tend to take care of themselves." — Brent Stone, Founder, Funnel Force

Funnel Force specializes in precision marketing services for businesses across various industries, offering expertise in social media management, digital advertising, and lead generation. The company's approach combines advanced targeting capabilities with strategic brand development to help businesses achieve sustainable growth through enhanced digital presence and customer engagement.

ROCKINGHAM, VA — January 25, 2026 — Funnel Force, LLC is addressing widespread challenges in LinkedIn B2B prospecting by emphasizing strategic relationship-building over high-volume automation tactics. The company's approach centers on treating LinkedIn as a long-term relationship environment rather than a mass outreach channel.

The shift comes as businesses increasingly report diminishing returns from traditional LinkedIn prospecting methods. According to the company, inbox fatigue has reached critical levels as automation tools flood the platform with generic outreach attempts. Funnel Force maintains that the problem lies not with LinkedIn itself, but with how organizations typically approach the platform.

Co-founders Brent Stone and Glen Martin bring nearly two decades of combined experience in advertising, strategy, and sales to their LinkedIn methodology. Their philosophy prioritizes credibility, conversation quality, and appropriate timing over message volume.

This strategic approach led to the development of Leadtether, a LinkedIn automation and workflow platform designed to support intentional outreach rather than replace human engagement. Unlike traditional automation tools that prioritize sending volume, the platform helps businesses maintain visibility without overwhelming connections, track conversations across extended buying cycles, and build repeatable workflows that preserve human context.

"Most people don't need more messages in their inbox. They need fewer messages that actually connect with the people receiving them. When your profile, message, and timing aren't aligned, automation just makes the problem obvious." — Brent Stone, Co-Founder, Funnel Force

The distinction between automation and detachment forms a core principle of Funnel Force's methodology. The company argues that while automation can reduce operational friction when used correctly, misapplication removes humanity from business communication. Their platform operates between these extremes, handling operational mechanics while allowing users to focus on relevance, messaging, and timing.

Funnel Force is a marketing and advertising firm headquartered in Harrisonburg, Virginia, serving businesses throughout Virginia and the surrounding region. The company specializes in full-funnel marketing strategy, geofencing and digital media campaigns, social media management, and SaaS solutions. Founded by Brent Stone and Glen Martin, Funnel Force helps businesses design systems that turn attention into action through clear strategy and disciplined execution.

ROCKINGHAM, VA — January 22, 2026 — Funnel Force, a Harrisonburg-based marketing and advertising firm, has expanded its strategic consulting services to help businesses transform disconnected marketing efforts into systematic revenue generation. The expansion comes as companies increasingly struggle to demonstrate clear returns from their marketing investments despite rising digital advertising costs.

The firm's enhanced approach focuses on creating alignment between marketing visibility and business outcomes by mapping complete customer journeys from initial awareness through final conversion. This methodology addresses a common challenge where businesses generate substantial online attention but fail to convert that visibility into predictable revenue streams.

"Companies often have strong individual marketing components, but without strategic orchestration, those components work against each other instead of building momentum. Our expanded services help businesses identify exactly where prospects disconnect from their journey and implement targeted solutions to bridge those gaps." — Brent Stone, Co-Founder, Funnel Force

The expanded services encompass comprehensive marketing audits, customer journey mapping, conversion optimization, and multi-channel campaign coordination. By analyzing existing marketing performance data and customer behavior patterns, the firm identifies specific friction points that prevent interested prospects from becoming customers.

The expansion reflects growing demand from businesses seeking accountability in their marketing investments. Recent industry data shows that while digital advertising spending continues to increase annually, conversion rates have remained relatively flat across most sectors. This disconnect has prompted organizations to seek partners who can demonstrate clear connections between marketing activities and business growth.

Funnel Force differentiates its approach by maintaining platform independence, allowing recommendations to be based solely on performance potential rather than media partnerships or technology preferences. This objectivity enables the firm to construct marketing strategies that leverage the most effective channels for each client's specific audience and objectives.

"Most businesses don't need more marketing activity; they need better coordination of existing efforts. When marketing functions as an integrated system, every dollar spent contributes to measurable business growth rather than just generating activity metrics." — Brent Stone

Funnel Force serves businesses across multiple industries from its Virginia headquarters, providing both strategic consulting and implementation services. The company was founded by Brent Stone and Glen Martin with the mission of helping organizations build sustainable growth through precision marketing strategies.

ROCKINGHAM, VA — January 2, 2026 — Funnel Force, a precision marketing firm specializing in integrated media campaigns, today announced that its coordinated approach to advertising has demonstrated significant performance improvements for mid-market businesses seeking sustainable growth rather than short-term marketing wins.

The announcement comes as businesses across various industries face rising advertising costs and increased competition for consumer attention. According to the company, its integrated approach aligns social media, video content, and connected television advertising under unified long-term strategies, producing compounding results that exceed traditional isolated campaign performance.

A recent campaign for a Virginia automotive dealership illustrates the potential impact of coordinated media strategies. The dealership, which had averaged approximately 44 vehicle sales each November over the past three years, recorded 76 vehicle sales in November after implementing an integrated approach that aligned messaging and creative elements across multiple platforms.

"Most businesses are already marketing, but those efforts often operate independently. When social media, video, display, and connected TV are aligned under one strategy, each channel reinforces the others. The challenge isn't finding new tactics — it's making existing investments work together more effectively." — Brent Stone, Funnel Force

The integrated approach combines several key elements that work in concert. Social media management follows a long-term content strategy designed to build familiarity and trust within local markets. Professionally produced video content distributed through connected TV platforms extends reach while reinforcing brand recognition established through social channels. The company's precision targeting capabilities allow businesses to reach specific audiences based on location and behavior patterns.

Connected TV has emerged as a particularly valuable component of integrated strategies, offering the storytelling capabilities of traditional television with more precise targeting and measurable delivery metrics. When paired with consistent social messaging, the format allows brands to maintain visibility without overwhelming audiences or depleting marketing budgets through inefficient spending.

"Compounding is often overlooked in marketing. When businesses stay consistent and allow strategies time to mature, results can accelerate faster than expected. The key is patience and disciplined execution rather than constantly chasing the next marketing trend." — Brent Stone

Funnel Force provides customizable marketing packages designed to fit the unique needs of each business, ranging from basic social media management to comprehensive campaigns that include graphic design, content creation, and paid advertising management. The company works with businesses across multiple industries, tailoring its integrated approach to specific market conditions and business objectives.

ROCKINGHAM, VA — December 18, 2025 — Funnel Force has been recognized as a Top 3 Marketing Agency in the 2025 Shenandoah Valley Awards presented by BusinessRate. The distinction was earned through verified Google Review data that reflects authentic client experiences with the Harrisonburg-based marketing firm.

BusinessRate evaluates publicly available Google reviews to identify leaders in customer satisfaction, brand reputation, and service quality across the Shenandoah Valley region. The scoring system combines multiple performance factors into a single metric that ranks local businesses within each category. The recognition was not obtained through applications or nominations but resulted from consistent client feedback about their experiences working with the company.

Funnel Force earned this placement through dependable service delivery and a reputation built on trust and measurable results for clients throughout Virginia and beyond. The award validates the company's approach to providing practical marketing strategies that help local businesses achieve sustainable growth.

The company specializes in comprehensive lead generation solutions designed to help brick-and-mortar businesses expand their customer base and increase revenue. Through a combination of digital advertising, Meta campaigns, social media management, and proprietary technology platforms, the firm has developed a reputation for delivering consistent results across diverse industries.

"This recognition means a lot because it confirms that we're delivering services that make our clients happy. We want to be a reliable partner for brick and mortar businesses. We want to simplify the noise and give clear strategies that help owners grow what they have built. Seeing clients respond in this way tells us we are on the right track." — Brent Stone, Funnel Force

BusinessRate provides review management tools and ranking insights to help local businesses strengthen their online presence and stay competitive in their markets. The Top 3 of 2025 distinction highlights organizations that consistently demonstrate excellence in their field based on verified customer feedback.

The award reinforces the company's commitment to integrity, clear strategy, and helping businesses gain real traction with their marketing efforts. As the digital landscape continues to evolve, the recognition positions the firm as a trusted resource for businesses seeking to navigate complex marketing challenges.

Funnel Force is a marketing and media strategy company based in the Shenandoah Valley. The company provides digital advertising, Meta campaigns, social media services and management, customer relationship management technology, and comprehensive marketing solutions for brick-and-mortar businesses throughout the country.

ROCKINGHAM, VA — November 6, 2025 — Funnel Force, a Virginia-based marketing and advertising firm, is highlighting the critical role of behavioral psychology in developing effective marketing strategies for businesses struggling with conversion rates despite strong visibility efforts.

The company, founded by Brent Stone and Glen Martin, has built its approach around understanding consumer decision-making processes rather than simply increasing brand exposure. This methodology addresses a common challenge facing businesses that invest heavily in advertising and social media presence but fail to see proportional returns in customer conversions.

The firm's comprehensive approach integrates psychological insights with modern marketing tactics, creating complete sales funnels that guide potential customers from initial awareness through final purchase decisions. This includes digital media campaigns, geofencing technology, creative production, and automation tools that work together to create cohesive customer experiences.

"Many companies pour resources into visibility without understanding the psychological triggers that actually drive purchasing decisions. Our approach bridges that gap by aligning every marketing touchpoint with the way customers naturally make decisions, creating more predictable and scalable growth patterns for our clients." — Brent Stone, Co-Founder, Funnel Force

The company's methodology extends beyond traditional advertising and social media management. By designing full-funnel strategies that account for every stage of the customer journey, Funnel Force helps businesses create marketing systems that connect initial impressions with measurable conversions. Their in-house team manages all aspects of campaign creation, ensuring faster implementation, consistent brand messaging, and optimized performance across channels.

The firm's media-agnostic approach ensures that platform recommendations are based solely on performance potential rather than vendor relationships or platform incentives. This objectivity, combined with their psychological framework, allows Funnel Force to develop strategies tailored to each client's specific market and customer base.

Funnel Force serves a diverse range of industries, including eCommerce, contractors, coaches, consultants, real estate professionals, medical practices, and legal firms. Their mission focuses on making marketing simple, strategic, and effective for brick-and-mortar businesses that need to compete in an increasingly digital marketplace.

ROCKINGHAM, VA — October 28, 2025 — Funnel Force has announced significant updates to Leadtether, its LinkedIn lead generation platform designed specifically for small businesses seeking to build meaningful connections with qualified prospects. The enhanced platform introduces improved AI capabilities, better personalization features, and streamlined automation that maintains authentic human interaction.

The updated Leadtether platform addresses critical challenges faced by small businesses in their prospecting efforts, including scattered tools, delayed follow-ups, and low conversion rates from initial leads to booked appointments. Since its initial launch two years ago, the platform has served agencies, consultants, and business owners seeking repeatable processes for attracting and converting qualified leads.

The 2025 update introduces several key enhancements designed to improve accuracy, conversation quality, and automation effectiveness. The platform now features better personalization at scale, with templates that incorporate specific context about prospects' roles and companies to create more relevant messaging. The system also includes improved inbox and follow-up controls that route all replies to a single dashboard.

"We designed this update for teams that want to scale without losing the personal touch. Many of our clients still value face-to-face interaction, especially brick-and-mortar businesses. Leadtether allows their sales teams to prospect intelligently on LinkedIn while freeing up time to be in the field where relationships are built." — Brent Stone, Co-Founder, Funnel Force

The platform operates through three integrated components. The targeted prospecting and outreach system uses smart search capabilities and list building to identify the right buyers, followed by tested outreach sequences on LinkedIn and email that maintain platform compliance. The AI assistance feature accelerates research, personalization, and initial responses while maintaining human oversight for quality control. The integrated database provides access to over 600,000 verified contact records.

The updated platform particularly benefits B2B owners and advisors requiring reliable pipelines, agencies and consultants seeking cleaner prospecting systems, local service firms selling higher-consideration offers, and brick-and-mortar businesses whose sales teams want to leverage LinkedIn for prospecting without sacrificing valuable client face time.

Funnel Force continues to focus on helping small businesses modernize their marketing and lead generation through practical, data-driven systems that deliver measurable growth.

ROCKINGHAM, VA — October 6, 2025 — Funnel Force, LLC, a Harrisonburg-based marketing and advertising agency, today announced the release of its 2025 Social Media Trends Report, providing Shenandoah Valley businesses with data-driven insights for building stronger digital presence and maximizing return on investment in the evolving social media landscape.

The comprehensive report addresses critical shifts in social media marketing, including the dominance of short-form video content, the essential balance between organic content and paid advertising, and the increasing importance of local-first targeting strategies. The findings come from real campaign data and client success stories specific to the Shenandoah Valley market.

"Social media in 2025 is moving faster than most small business owners can keep up with, and the strategies that worked even 12 months ago may now deliver disappointing results. The strongest social media strategies in 2025 are built on a foundation of organic content first, then amplified with paid ads. This order matters significantly for businesses looking to grow faster and attract better leads." — Brent Stone, Co-Founder, Funnel Force

The report identifies five key trends shaping social media success in 2025. Short-form video content on platforms like Instagram Reels, TikTok, and YouTube Shorts continues to outperform other formats for engagement. Value-first content that solves problems and answers customer questions is replacing constant sales pitches. Paid advertising has become essential for reach as organic visibility continues to decline. Local-first targeting using community-based campaigns consistently beats generic approaches. Data-driven creative decisions are replacing guesswork in campaign development.

A case study featured in the report highlights a local auto dealer that achieved a 37 percent increase in website leads after implementing Funnel Force's hybrid organic and paid strategy. The approach involved building a 30-day organic content plan before layering in targeted paid advertising, resulting in lower cost-per-lead than previous campaigns and higher engagement across all social platforms.

The report emphasizes the critical importance of establishing organic presence before investing in paid advertising. Businesses that skip organic content development and proceed directly to paid ads risk sending traffic to profiles that lack the consistent, quality content needed to convert visitors into customers.

Funnel Force specializes in helping small businesses in the Shenandoah Valley grow through social media management, digital advertising, and results-driven marketing strategies. The agency's campaigns routinely outperform national industry benchmarks, delivering measurable ROI for clients across various industries. Founded by Brent Stone and Glen Martin, the company operates from its Rockingham, Virginia headquarters.